Once you’ve bought your domain names for your business, you need to assign it to a website. When it comes to your business, having a good website is key. This is essentially the shop front to your business and so you need it to look good. It should entice people in, encourage them to buy your product or book your service and provide them with a seamless experience. If you haven’t made a website before, or aren’t sure the main components that are needed, it can feel like a bit of a minefield. In this article we’ve put together some top tips for creating a website with ease that should help you get the basics in no time.
Ensure it’s aesthetically pleasing
While they say don’t judge a book by its cover, if your website is boring or excessively cluttered, it’s going to make it super difficult to hold your customers' attention. No matter your niche, whether it's travel, fashion or tech, you want them to load up the web page and be impressed by what they see and want to find out more. It needs to be easy to read the information they’re after and fit with your branding. You want the colours to be easy on the eye and not too clashing, and just generally fitting with the services you offer.
Don’t forget functionality
While the look of your website is super important, you also need to make sure it’s practical. There’s no point having a beautiful website if people can’t find what they’re looking for, or it’s unable to be used in the way they want. There are many things you need to do to ensure functionality of a website, including making it easy to navigate between the buttons and pages as well as get back to the home page. It needs to be easy to find key information such as the Contact or About us page and if you’re selling a product, you should have a sort function such as ‘high to low’ or ‘most popular’.
Consider your customer at every step
Last but not least, when creating a website that works well, you need to keep your customer in mind the whole of the way. While something might look good, for example, if it doesn’t function properly or just isn’t necessary, then don’t worry too much about including it. You should think about the journey they will take, what they will be looking for and what will make the process easier for them. This means they are more likely to complete a purchase and also come back in the future for more.
Wrap Up: Top Tips For Creating A Website That Works
These are just a few top tips for creating a website with ease that should make it a site you’re proud of - we know after all, being the owners of a travel blog ourselves! When creating a site, the most important thing to consider is your customer. You need to keep their process in your mind through every step and ensure they get the most out of the experience. What are some key takeaways you’ve got for creating a site? Let us know in the comments below.
What about you, what do you like to focus on when creating a website? Feel free to share any tips & advice below! (Photo by Tranmautritam on Pexels)
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ABOUTME
We overland. We eat plants and fungi. We live outside as much as possible. We are all connected. A female travel blogger overlanding and writing about ecotourism, ethical and sustainable travel, socially conscious travel and housesitting. An online travel magazine since 2015.
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