Brilliant Tips to Become a Travel Social Media Influencer in 2024

how to become a travel influencer

It's no secret that travelling is primarily about discovering yourself from a new perspective and looking at your life differently. Only avid travel enthusiasts will understand this, because going somewhere in the mountains or staying for a few days by the sea is like a healing ritual. At this time, travellers often get to rethink different things and think about changes.

Brilliant Tips to Become a Travel Influencer in 2024

Have you ever thought about quitting the monotonous work in the office and getting more time for the things you love? If so, then becoming an influential person is an ideal option. This is what happens to influencers travellers: a lot of free time, the opportunity to earn money from anywhere in the world, fame in the travel community and a sincere love for their business. If you've wanted to for a long time, but didn't know how and where to start, this article is for you. We have collected 3 best tips for novice travel influencers, including information about the benefits of additional incentives on sites like for fast promotion and achieving online goals. Keep reading!

#1. Define your niche!

Some beginners purposely skip this point because they think it's a waste of time. But this is a big misconception. In fact, searching for a niche is the first thing you should do before attracting an audience and pumping your page. Why? The answer is simple: without a niche, you won't be able to figure out who your audience is. Therefore, you’ll create content "for everyone", but as a result you won’t attract anyone. Plus, it should be understood that all social resources are segmented and aimed at certain generations: for example, TikTok is for young people (especially teenagers), and Insta and Facebook attract more adult users. Moreover, you must be in love with your niche. Only in this case will you be able to create content that will engage travel enthusiasts. And once you find what's perfect for you - bingo, you're ready to move on!

#2. Try to Be Active!

Movement is life! This rule is relevant not only in hiking, but also in marketing. You see, users here expect regular activity from influencers. They want to see how you live, they want to know what your plans are and where you would like to go on the weekend. We came to the conclusion that people are interested in observing other lives, and this has become the purpose of their lives. This is neither bad nor good, it is a fact that needs to be accepted. If you plan not to lose your current and potential followers, but to increase them, be active. Publish posts in different formats, shoot Reels (or videos on other platforms), collaborate with other bloggers and interact with readers/viewers. Your efforts will definitely be noticed - the algorithms of the platforms encourage active influencers and recommend their content to a large number of users. So don't slow down, even if you think something is going wrong. You’ll see the results!

#3. Don't be afraid to invest in your page!

Finally, investing in a page is absolutely fine. Additional professional support is an opportunity to take your account to a new level and make it more prosperous. Most importantly, you can buy any metrics you need (at any stage of promotion) and save a lot of time and effort for equally important things.

Plus, it's safe and cheap, you don't risk anything. Well, consider forming a budget and investing wisely. Good luck!

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We overland. We eat plants and fungi. We live outside as much as possible. We are all connected. A female travel blogger overlanding and writing about ecotourism, ethical and sustainable travel, socially conscious travel and housesitting. An online travel magazine since 2015.


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